Once our JavaScript tracking snippet is successfully installed, then when a person visits a page on your website as an anonymous visitor, the visitor is tracked and the information is held on the Pathfinder platform.

If they open an email Pathfinder has sent them, or they purchase something in store, they become a known user and the anonymous visitor and known user records are auto merged.

Another way to link an email to a browser’s user is to run the following JavaScript identifying snippet.  e.g. to identify the current browser user as example@example.com, you could do this:

<!-- SET EMAIL -->
<script type="text/javascript">
    var _csq = _csq || [];
    _csq.push(['_setEmail', 'example@example.com']);

You could incorporate this call within the submission logic in your own or 3rd party forms already present in your website – allowing Pathfinder to identify the current contact whilst keeping the functionality of your existing forms.  It is important to note that scripts must be inserted within the body of the HTML code.

Once identified, a contact’s activity can then be seen under the contact’s recent activity log.

The recent activity log can be accessed by accessing the specific contact through the contacts menu and clicking into the actual contact.

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