When a shopper starts the checkout process but doesn’t make a purchase, we call this an abandoned checkout.
On average, every one in three checkouts are abandoned.
This is a huge opportunity to increase sales, given how close the customer is to purchasing.
This Automation is specifically designed to reduce the amount of abandoned checkouts, while keeping profit margin as high as possible.
Select the Automation
On your Automation page, select Reduce Abandoned Checkouts.
Go through the description of the campaign and at the last page select Add this Automation.
This is where Pathfinder learns about your store, its style, design, and your preferences. When you first access the Training Center, Pathfinder has reviewed your store and built a profile already. You must add your store branding, as we cannot bring this in from your Shopify profile.
Pathfinder can talk! Here it will ask you a few questions and customize your campaign based on your replies.
Once ready, push Build and let Pathfinder get to work!
Checkout Recovery Campaign
Your campaign is now set up and ready to go! All you need to do is review Pathfinder's work and activate the campaign.
Actions you need to take:
Review the emails set up by Pathfinder under the View Message area.
Mark all steps as Done in the task bar on the bottom right of page.
Select Active to start the Campaign!
Congratulations! Your Reduce Abandoned Checkouts Automation is active and working to get you more sales! When Pathfinder has enough performance information to make some recommendations for improvement, it will contact you to suggest changes.