These are some of the parameters you can use to target contacts.

You can use these by themselves or combine with other parameters to narrow your segment further.

  • Key actions - Which important milestones has the contact completed? Add new tags here ¬†for other key actions relevant to your specific business.

  • Recent events - Has the contact recently completed any important actions?

  • Form submissions - Target contacts who have / have not submitted a particular opt-in form.

  • Misc tags - Tags that don't fit anywhere else

  • Calculations - Tags used to calculate other tags

Read about the other customer parameters.

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