These are some of the parameters you can use to target contacts.
You can use these by themselves or combine with other parameters to narrow your segment further.
Key actions - Which important milestones has the contact completed? Add new tags here for other key actions relevant to your specific business.
Recent events - Has the contact recently completed any important actions?
Form submissions - Target contacts who have / have not submitted a particular opt-in form.
Misc tags - Tags that don't fit anywhere else
Calculations - Tags used to calculate other tags