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Shopper DNA
Shopper DNA
Everything you need to know about our breakthrough consumer profiling
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25 articles in this collection
Written by
Dan Stearn,
Marija Stardelova,
Adam
and 1 other
DNA Types
Viewing Contacts
A quick tour of the contacts page.
Written by
Dan Stearn
Updated over a week ago
Tags
The basic building block of contact segmentation.
Written by
Dan Stearn
Updated over a week ago
Fields
Record customer information for segmentation and personalization.
Written by
Dan Stearn
Updated over a week ago
Custom Fields for Forms
How to create and use custom fields in forms.
Written by
Marija Stardelova
Updated over a week ago
What's the Difference Between Tags and Fields?
Explaining the two types of of Shopper DNA and when to use each one.
Written by
Dan Stearn
Updated over a week ago
Customer parameters
Customer Parameters Overview
Every Shopper DNA parameter and condition item explained.
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Written by
Adam
Updated over a week ago
Customer Parameters - Identity
The personal parameters of the Shopper DNA.
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Written by
Adam
Updated over a week ago
Customer Parameters - Consent
Tracking GDPR and other marketing opt-ins with the Shopper DNA.
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Written by
Adam
Updated over a week ago
Customer Parameters - Consumer Profile
The consumer parameters of the Shopper DNA.
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Written by
Adam
Updated over a week ago
Customer Parameters - Products
The product interest parameters of the Shopper DNA.
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Written by
Adam
Updated over a week ago
Customer Parameters - Engagement (PRO)
The engagement parameters of the Shopper DNA.
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Written by
Adam
Updated over a week ago
Customer Parameters - Campaigns
The campaign parameters of the Shopper DNA.
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Written by
Adam
Updated over a week ago
Customer Parameters - Emails
The email parameters of the Shopper DNA.
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Written by
Adam
Updated over a week ago
Customer Parameters - Other
The other parameters of the Shopper DNA.
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Written by
Adam
Updated over a week ago
Customer Parameters - Page Views
The page views parameters of the Shopper DNA.
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Written by
Adam
Updated over a week ago
Customer Parameters - Custom (PRO)
The custom parameter section of the Shopper DNA for PRO users.
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Written by
Adam
Updated over a week ago
Tips and tricks
The Complete Guide to Conditions
Everything you need to know about Pathfinder's condition logic.
Written by
Dan Stearn
Updated over a week ago
Finding a Condition
How to use the condition search.
Written by
Dan Stearn
Updated over a week ago
Tag Categories
Organising your Shopper DNA.
Written by
Dan Stearn
Updated over a week ago
Expiring Tags
Tags that remove themselves from contacts after some time.
Written by
Dan Stearn
Updated over a week ago
Umbrella Tags
How to set up umbrella tag hierarchies for better segmentation.
Written by
Dan Stearn
Updated over a week ago
Exporting Data to a CSV File
Get a list of all contacts having one or multiple tags.
Written by
Dan Stearn
Updated over a week ago
Customizing the Customer Status Tags
Change the definitions of active, disengaged and lapsed customers.
Written by
Dan Stearn
Updated over a week ago
Customizing the Product Interest Rule
Configure your Shopper DNA preferences.
Written by
Greg McDonald
Updated over a week ago
How to Manually Create a Contact
You can manually create a contact in your Pathfinder account.
Written by
Greg McDonald
Updated over a week ago