Key Features Explained

An overview of the main things Pathfinder can do

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8 articles in this collection
Written by Dan Stearn, Adam, and Greg McDonald

Marketing Done for You

What can Pathfinder do for me?

Written by Greg McDonald
Updated this week

How to Change Your Settings

And what can you amend in your Pathfinder account?

Written by Greg McDonald
Updated this week

What Data Does Pathfinder Collect from My Store?

What we bring in and what we use it for.

Written by Dan Stearn
Updated this week

Key features

Shopper DNA

Use machine learning and data-driven insights to build advanced customer profiles.

Written by Dan Stearn
Updated over a week ago

Shopper Tracking

Track individual shoppers across every touch point.

Written by Dan Stearn
Updated over a week ago

Targeted Marketing Experiences for Every Shopper

Map out unique shopper journeys spanning across any channel.

Written by Greg McDonald
Updated over a week ago

The Pathfinder glossary

These are the words you'll commonly see when using Pathfinder.

Written by Dan Stearn
Updated over a week ago

Preference Center

Allowing your users to alter subscription preferences and more.

Written by Adam
Updated over a week ago