Key Features Explained

An overview of the main things Pathfinder can do

5 articles in this collection
Written by Dan Stearn, Adam Kramer, and Greg McDonald

Key features

Shopper DNA

Use machine learning and data-driven insights to build advanced customer profiles.

Written by Dan Stearn
Updated over a week ago

Shopper Tracking

Track individual shoppers across every touch point.

Written by Dan Stearn
Updated over a week ago

Targeted Marketing Experiences for Every Shopper

Map out unique shopper journeys spanning across any channel.

Written by Greg McDonald
Updated over a week ago

The Pathfinder glossary

These are the words you'll commonly see when using Pathfinder.

Written by Dan Stearn
Updated over a week ago

Preference Center

Allowing your users to alter subscription preferences and more.

Written by Adam Kramer
Updated over a week ago