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Key Features Explained

Key Features Explained

An overview of the main things Pathfinder can do

Dan Stearn avatar Adam Kramer avatar Greg McDonald avatar
5 articles in this collection
Written by Dan Stearn, Adam Kramer, and Greg McDonald
Key features

Shopper DNA

Use machine learning and data-driven insights to build advanced customer profiles.
Dan Stearn avatar
Written by Dan Stearn
Updated over a week ago

Shopper Tracking

Track individual shoppers across every touch point.
Dan Stearn avatar
Written by Dan Stearn
Updated over a week ago

Targeted Marketing Experiences for Every Shopper

Map out unique shopper journeys spanning across any channel.
Greg McDonald avatar
Written by Greg McDonald
Updated over a week ago

The Pathfinder glossary

These are the words you'll commonly see when using Pathfinder.
Dan Stearn avatar
Written by Dan Stearn
Updated over a week ago

Preference Center

Allowing your users to alter subscription preferences and more.
Adam Kramer avatar
Written by Adam Kramer
Updated over a week ago