Pathfinder Pro

How to turbo charge your marketing with Pathfinder Pro

20 articles in this collection
Written by Dan Stearn, Marija Stardelova, Adam Kramer and 1 other

Pathfinder Pro - features summary

What you get when you upgrade to Pro.

Written by Dan Stearn
Updated over a week ago

Goal tracking, revenue attribution and split testing

Campaign split testing

Coming soon to Pathfinder Pro...

Written by Dan Stearn
Updated over a week ago

Going omnichannel

The Zapier Connector

Connect Pathfinder Pro to Zapier in three easy steps.

Written by Marija Stardelova
Updated over a week ago

Zapier Triggers

Setting the conditions that call a Zap.

Written by Marija Stardelova
Updated over a week ago

Zapier Actions

What system and field(s) does the Zap change?

Written by Marija Stardelova
Updated over a week ago

Email power-ups

Emailing a Team Member

Sending a note within a campaign.

Written by Adam Kramer
Updated over a week ago

Conditional email blocks

Fine tune your email based on the person viewing it.

Written by Dan Stearn
Updated over a week ago

Add and Remove Tags by URL Parameter

Setting and removing tags within the url.

Written by Marija Stardelova
Updated over a week ago

Automatic UTM Parameters

UTM parameters in Pathfinder.

Written by Marija Stardelova
Updated over a week ago

Email split testing

A/B testing of your campaign emails and Broadcasts.

Written by Marija Stardelova
Updated over a week ago

HTML Email Editor

Code your own email format.

Written by Adam Kramer
Updated over a week ago

Shopper DNA

Advanced Shopper DNA

A detailed overview of Pathfinder Pro's Shopper DNA options.

Written by Dan Stearn
Updated over a week ago

Magento attribute sync

What are Magento attributes and how to get them?

Written by Marija Stardelova
Updated over a week ago

Shopify tag sync

What are Shopify tags, how to get them and where to find them?

Written by Marija Stardelova
Updated over a week ago

What Is A Smart Link?

Tracking clicks on a link that goes to an external site.

Written by Dan Stearn
Updated over a week ago

Custom Fields

How to store custom field data with Pathfinder Pro.

Written by Dan Stearn
Updated over a week ago

Custom Categories

How to create new tag categories.

Written by Greg McDonald
Updated over a week ago

Adding tags via CSV import

How to modify a contact's Shopper DNA in bulk.

Written by Marija Stardelova
Updated over a week ago

Custom Tags

Creating custom tag categories and custom tags for even more detailed and personalized targeting.

Written by Marija Stardelova
Updated over a week ago

User Management

Creating Users

Create users on your Pathfinder account.

Written by Marija Stardelova
Updated over a week ago