The Campaign Builder is our flagship tool for visually designing targeted marketing experiences for every shopper. Think of it as a blank canvas to create customized marketing experiences and journeys for every lead and customer in your database, on any marketing channel. If you can imagine a marketing sequence (and you can draw it out on a whiteboard), chances are you can bring it to life with our Campaign Builder.
Meet the Campaign Builder
Related article: Campaign Builder 101
Ready to learn more? The Campaign Builder is so important, we wrote a whole series about it!
We also wrote a series of articles around its cousin, the smart email editor, which you'll be using to create super-targeted emails for each contact.
When it comes to building sequences you can either design them yourself, or you can skip all the work and have Pathfinder build them for you!