Lots of stores are able to attract people who sign up to receive their marketing material, but those people don't convert into paying customers. This pool of contacts is a great resource to tap into and increase your store sales with our Acquire new customers automation.
The goal of this campaign is to turn contacts into first time buyers.
If they buy once they are much more likely to come back for more. That’s why it’s not about making a profit right away, but about the lifetime value of the customer. Activate this campaign and Pathfinder will acquire new customers for you.
Select the Automation
In your Automation page, select Acquire new customers.
Go through the description of the Automation and at the last page select Add this Automation.
This is where Pathfinder learns about your store, its style, design, and your preferences. When you first access the Training Center, Pathfinder has reviewed your store and built a profile already. You must add your store branding, as we cannot bring this in from your Shopify profile.
Pathfinder can talk! Here it will ask you a few questions and customize your campaign based on your replies.
Once ready, push Build and let Pathfinder get to work!
Your campaign is now set up and ready to go! All you need to do is review Pathfinder's work and activate the campaign.
Action you need to take:
- Review the emails set up by Pathfinder under the View Message area.
- Mark all steps as Done in the task bar at the bottom right of the page.
- Select Active to start the Campaign!
Congratulations! Your Acquire new customers Automation is active and working to get you more sales! When Pathfinder has enough performance information to make some recommendations for improvement, it will contact you to suggest changes.