Getting new customers takes a lot of effort and cost.
That's why when you get one, you want to make sure you hold onto them for as long as possible!
For most products, there is a certain amount of time when we'd normally expect most people to buy again.
For a haircut this might be once every six or eight weeks. For a mobile phone, it might be every two or three years.
If you usually have a haircut every six weeks and you have now been ten weeks without returning, something is not right. You are now a “lost” customer.
This is skill is designed to help you recognize when different types of customers become “lost”, then trigger campaigns to win them back.
Select the Skill
In your Skill Center, select the Upsell customers after a purchase Skill.
Go through the description of the Skill and at the last page select Add this Skill.
This is where Pathfinder learns about your store, its style, design, and your preferences. When you first access the Training Center, add as much information as you can (required fields are marked) and when done select Complete Training.
Subsequent Skills will remember this information and only ask for more information if required for that particular Skill. The more you teach Pathfinder at the beginning, the better it will customize to your requirements.
Pathfinder can talk! Here it will ask you a few questions and customize your campaign based on your replies.
Once ready, push Build and let Pathfinder get to work!
Lost Customer campaign
Your campaign is now set up and ready to go! All you need to do is review Pathfinder's work and activate the campaign.
Action you need to take:
- Review the emails set up by Pathfinder under the View Message area.
- Mark all steps as Done in the Launch Campaign Guide.
- Select Active to start the Campaign!
Congratulations! Your Recover Lost Customers Skill is active and working to get you more sales! When Pathfinder has enough performance information to make some recommendations for improvement, it will contact you to suggest changes.