When a shopper starts the checkout process but doesn’t make a purchase, we call this an abandoned checkout.
On average, every one in three checkouts are abandoned.
This is a huge opportunity to increase sales, given how close the customer is to purchasing.
This Skill is specifically designed to reduce the amount of abandoned checkouts, while keeping profit margin as high as possible.
Select the Skill
In your Skill Center, select the Reduce Abandoned Checkouts Skill.
Go through the description of the Skill and at the last page select Add this Skill.
This is where Pathfinder learns about your store, its style, design, and your preferences. When you first access the Training Center, add as much information as you can (required fields are marked) and when done select Complete Training.
Subsequent Skills will remember this information and only ask for more information if required for that particular Skill. The more you teach Pathfinder at the beginning, the better it will customize to your requirements.
Pathfinder can talk! Here it will ask you a few questions and customize your campaign based on your replies.
Once ready, push Build and let Pathfinder get to work!
Checkout Recovery Campaign
Your campaign is now set up and ready to go! All you need to do is review Pathfinder's work and activate the campaign.
Actions you need to take:
- Review the emails set up by Pathfinder under the View Message area.
- Mark all steps as Done in the Launch Campaign Guide.
- Select Active to start the Campaign!
Congratulations! Your Reduce Abandoned Checkouts Skill is active and working to get you more sales! When Pathfinder has enough performance information to make some recommendations for improvement, it will contact you to suggest changes.