This parameter refers to information gathered from your marketing campaigns and the status of the contact in that campaign. These are some of the parameters you can use to target contacts.

You can use these by themselves or combine with other parameters to narrow your segment further.

Campaigns

  • Contact is in campaign - Indicates the contact is currently in the specified campaign.
  • Contact is not in campaign - Indicates the contact is not currently in the specified campaign.
  • Campaign opt-outs - Indicates the contact has specifically opted out of the specified campaign using the campaign opt-out link.
  • Promotional tags - Various tags Pathfinder uses for recording promotional activity.

Read about the other customer parameters.

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