Pathfinder sets up three customer status tags which identify whether a customer is active, disengaged or lapsed.
These tags are within the customer status tag category. By default a customer is considered:
- Active if they have made a purchase in the last 90 days.
- Disengaged if they have made a purchase in the last 180 days, but not in the last 90 days.
- Lapsed if they have a made a purchase but it was not in the last 180 days.
To Change these Thresholds
To set the thresholds for this rule, go to Contacts - Settings.
Find the fields for Customer Status:
By setting this value, disengaged and lapsed thresholds will be automatically adjusted too.
You can view a customer's status in their contact profile page.