Every email in Pathfinder can include links of your web pages, online stores or blog posts. So, after sending an email to your customers,you can easily follow the email activity, i.e. how many people received the email, how many opened the email and how many have clicked the email.
View Email Reports
When in campaign, you can access all your emails from that campaign by clicking the “View Emails” button on the top of the page.
By clicking on View Reports, you will enter the Email Details page,where you can find the email performance as well as the statistics (Delivery, Open,Click-to-open and Unsubscribe rate)
Below on the same page is the Email Activity Log where you can find the users that the email has been send to. Also,on that activity log, you can see which users have opened and who have clicked on the email. You can set the email performance period in the calendar, so the entire data can be shown, or only for a specific day.
Tracking individual clicks
Pathfinder tracks when a contact click on the link in an email. But, if you have more than one link within your email, Pathfinder will not track individual clicks. Good thing is, if you would like to know which of the links the contact has clicked, you can follow via the Activity Table.
Just click on the email of the contact you would like to follow and the page will lead you to the entity profile where you can find the Activity Table. The entity’s activity table will show when the contact has clicked the email and what was the next page he has visited immediately after clicking the email – showing you which of the links he has clicked.
But, if it is really important to track individual links or make those clicks actionable, you have two other options in Pathfinder:
- You can make the links Smart Links and add tags when they’re set (you can use these tags separately) – that way you’ll have the log of every person who has clicked on the smart link via the tag log or
- Add UTM parameters to your links (this means basically just adding ? after a link and some unique text) and then use the Page View Trigger to see which ones they landed on - since the only way they have viewed that page / parameter is via the link click