With Pathfinder's help, you are now able to present a detailed picture of your customers; where they are from, who they are, and what they like. Pathfinder can break all this information down into parameters - relevant information grouped together.

There are many parameters you can use to target contacts, these are are grouped into parameter types as per below.

You can use one parameter or combine them to narrow your segment further.

Note: You don't have to memorize all the parameter types, wherever you can add a condition, you can use condition search to quickly find what you want.

Types of parameters

Each parameter type has its own guide to view. 

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